|
advertising
market says that two years ago, cell phone advertising was hailed as
the advent of a new and burgeoning market made available only
through the advancement of technology. Japan’s largest cellular
provider, NTT DoCoMo (“DoCoMo”), believed it would lead the
world in ushering in a new age of commerce.
Wireless advertisements, in the form of emails delivered to
cellular phones, would offer consumers time and location-relevant
information. These unsolicited advertisements are generally unwanted
and commonly referred to as “spam.”
The
Japanese government and the Japan telecom network operator NTT
DoCoMo has spent millions to research on this issue and to regulate
the industry with governing laws. But there are still lots of issues
to be finalised in this regard.
Security
for mobile, wireless computing is a particularly difficult problem.
Technologies, such as cell phones and digital pagers, have almost no
security because of poorly designed communications protocols.
There
are options for bolstering security. For instance, industry analysts
recommend firewalls for mobile devices wherever practical and
antivirus software developers have added extensions into their
products to support the most common handheld devices. Even then,
there are no fool-proof solutions.
According
to Smiley, Ken and others (2001), the situation is made more complex
because mobile workers tend to be less technically adept than
tethered workers are. Therefore, security for their devices must be
automatic and transparent in order to be effective.
In
order to achieve interoperability, international consortia and
standardization bodies such as the ISO (International Standard
Organization), OMG (Object Management Group), W3C (WWW Consortium),
IETF (Internet Engineering Task Force), SS7 (Signalling System) and
TINA (Telecommunications Information Networking Architecture
Consortium) have released standards specification for open
distributed system. These bodies shape the IT landscape and
increasingly release mobile computing related specifications.
Andry
Rakotonirainy (2003) summarizes
the interoperability efforts which are situated at three
complementary levels.
(i)
At the
architecture level defining the notion of distributed objects and
concepts to access and bind them. This also addresses scalability
issues.
(ii)
At the
application level where a set of standard APIs to access and provide
services are defined.
(iii)
At the
protocol or network level. This allows independent wireless networks
and physical mobile devices to communicate with each other. It also
addresses the characteristic specifications of hardware.
But there are also individual interest groups
such as in Japan, which defines its own set of standards. Therefore
it is still a long way to go in terms of consolidating and to create
global standards.
|