Release date -- July 7, 2006, Philadelphia, PA/Camden, NJ: On the 4th of July
the United States patent office issued a patent for mobile location-based
services (LBS). This patent includes location-activated advertising in front of
buildings, homes and other real estate.
The United States Patent Office issued patent number 7,072,665 to Brad and Eric
Blumberg, the founders of Smarter AgentR (see www.smarteragent.com).
This further strengthens the patent portfolio of the entrepreneur brother-duo.
They now hold three patents relating to mobile LBS and global positioning system
(GPS) triggered real estate and place-based searching, commerce and advertising.
Patents 6,385,541 and 6,496,776 were issued to the Blumbergs in 2002 and cover
LBS (including GPS) triggered searching for property-centric
information/commerce, including location-aware real estate searching.
"Because of Smarter Agent's patented use of location technologies such as
GPS, every time you engage Smarter Agent from your cell phone, the network
locates where you are and we provide you with recent sales data for homes around
you" said Brad Blumberg, CEO Smarter Agent.
Smarter Agent goes live on Sprint-Nextel this week.
This also marks the first full week that customers of Sprint-Nextel can access
recent home sale information from their LBS/GPS enabled cell phones just by
standing in front a property.
Smarter Agent covers most neighborhoods in the United States. Consumers can
conduct unlimited searches for a single monthly fee of $4.99. The fee is added
directly to the Sprint-Nextel customer's monthly cell phone bill.
Implications
Smarter Agent is an example of how fast growing mobile content can be used in
the trillion dollar real estate industry (22% of United States GDP). Smarter
Agent, is a real world example of how LBS/GPS can impact advertising and
commerce as well.
Smarter Agent is among the first LBS applications offered by US carriers - such
as Sprint-Nextel - creating a powerful new mobile channel for consumers and the
real estate industry. In essence, Smarter Agent instantly and dynamically
connects the user with information contained in cyberspace worlds such as the
Internet - based on their location.
About Smarter Agent
Smarter AgentR is creating a mobile communications revolution by combining the
powerful capabilities of mobile LBS (location based services), such as GPS, with
information about properties, neighborhoods and interesting places. CTIA, the
telecommunications industry association, named Smarter Agent the 2006 Winner of
its Emerging Technology Awards for LBS.
www.smarteragent.com
