Mobile
broadband take up continues to grow as a complement to fixed line broadband, and
even as a replacement among some user segments in the US. Although launched as a
solely business service, mobile broadband is now a mass-market consumer product
sold in an intensively competitive market.
Catalysts for continued mobile broadband take-up interrogated in this report
include: smartphones and other 3G/3G+ phone ownership, netbook purchase, 3G roll
out with LTE coming to the market in 2010, social networking, applications and
widgets, video, operating systems, cloud services, and location based services.
This report is an in-depth study of the US mobile broadband market. Covering
2009 to 2015, it contains:
- A thorough examination of drivers to mobile broadband take-up (including
consumer behavior across devices, smartphones, netbooks, LTE roll-out, 'Ultra
Thins', chips, social networking, apps, video, and operating systems)
- Extensive forecasts for users, device ownership, mobile traffic, and revenues
and ARPUs by carrier.
What this report will tell you:
- Extensive commentary on factors that will drive mobile broadband take-up in
the US over the next six years
- User forecasts by device type (netbooks, notebooks and 3G/3G+ phones)
- Traffic forecasts for each device, by traffic type (video, audio, P2P, data)
- Voice and data service revenue forecasts
- SMS vs Internet traffic data service revenue forecasts
- Data revenue forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
- Data ARPU forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
- Implications of these factors for operators, vendors, rights holders and
content owners
